Nissan N7 Is More Chinese Than Japanse – But Sales Are Good

Nissan N7

This is a Nissan N7, a China-only electric sedan based on Chinese technology. The Nissan N7 has 218 hp on the front wheels and a CLTC range of 510 kilometers. It costs $19.6K.

Reverse Joint Venture car

The Nissan N7 is an example of a “reverse joint venture” (反向合资) car—a term describing foreign brands that rely on Chinese platforms and technology in joint ventures. This marks a sharp reversal from earlier days, when Chinese automakers depended heavily on Western technology. Other notable examples are the AUDI E5 Sportback and the Mazda EZ-6.

Characters: 东风日产, Dōngfēng Rìchǎn, Dongfeng Nissan.

The manufacturer of the Nissan N7 is Dongfeng-Nissan, a long-running joint venture established way back in 2003. For foreign automakers, a reverse joint venture provides a shortcut to launching competitive new-energy vehicles in China. Many global brands were caught sleeping at the wheel by the country’s NEV boom and struggled to develop attractive models in time.

The new Nissan N7

The Nissan N7 is a new electric sedan. It is largely based on the Dongfeng eπ 007 sedan. The platform, power trains, and chassis-hard points are all the same. However, Nissan managed to design quite an attractive car, prettier, I think, than the 007 it is based on.

Nissan N7

The car in the photos is painted in a cool color called “Oatmeal Pink”, with an “Elegant Gray” interior, and pretty multi-spoke alloy wheels within 225/45 R19 tires.  It has darkened light bars and a subtle spoiler, integrated into the boot lid.

Interior of the Nissan N7

Nissan N7

The interior of the Nissan N7 is unlike any other Nissan. That’s because it’s a nearly 1:1 copy of the eπ 007’s interior. Even the seats are the same! And the steering wheel! The owner of this particular car added a steering wheel cover and 3 bag hooks on the passenger side.

The main screen measures 15.6 inches, and it has a 10.25-inch driver’s display. The shifter is mounted on the steering wheel column. In the center tunnel is a 50W wireless charger and two cup holders. The air vents are nicely integrated into the dashboard’s design.

The operating system is Nissan OS, equipped with Apple CarPlay, Huawei HiCar, and ICCOA Carlink. ICCOA is a partnership between smartphone makers Xiaomi, OPPO, and Vivo. Of course, the N7 has an AI-controlled digital assistant with two large language models: iFlytek Spark and the more famous DeepSeek-R1.

The storage boxes behind the screens are a Nissan accessory. Well, that’s at least something the Japanese developed for the N7. The largest box is behind the main screen. It is, of course, just large enough for a tissue box.

The Nissan N7 has a long wheelbase, so there’s loads of legroom for the passengers in the rear compartment. The side windows are large, following the latest Chinese large-window design trend. The size of the N7 is 4930/1895/1487, with a 2915 wheelbase and a 1837 kg – 1962 kg curb weight.

Specifications of the Nissan N7

Nissan N7

The Nissan N7 is a single-motor front-wheel drive car. The car in the photos is the Nissan N7 2025 510 Max model. It has 160 kW (218 hp) and 305 Nm. The top speed is 160 km/h. Nissan does not specify the acceleration time, so I guess it isn’t very quick.

The N7 has beautiful 20-spoke alloy wheels with red brake calipers and 225/45 R19 tires.

The 510 Max model has a 58 kWh Sunwoda LFP battery. The electricity consumption is 13 kWh/100 km for a CLTC range of 510 km, hence the name. Fast charging (400V) from 30 to 80% takes  14 minutes, which is quite fast for a 400V car in this segment.

ADAS

Nissan buys the ADAS from the Chinese firm Momenta. The number of sensors differs per trim level. The Nissan N7 2025 510 Max has seven cameras, 12 ultrasonic radars, and three millimeter wave radars. The N7 doesn’t have a lidar.

Price of the Nissan L7

Nissan N7

The Nissan N7 2025 510 Max costs 139.900 yuan ($19.6K), and that is a good deal for a car of this size with so much tech on board. But Chinese consumers can go cheaper still; the base model costs only $17.8K.

No wonder, then, that the Nissan N7 has been a success for the embattled Japanese car maker. In August 2025, Nissan sold 52.807 cars in China, good for the 10th place in the brand-sales ranking, just below Honda and just above Leapmotor. The most popular Nissan in August was the Sylphy, with 52% of Nissan’s sales. That’s no surprise; the Sylphy has been Nissan’s top-seller forever.

But the second place? Yes! That’s the Nissan N7, at 19%. But profit margins on these reverse joint venture cars are rather low: the ownership of the joint venture is 50-50% to begin with, and Nissan needs to hand over extra cash to Dongfeng for the tech and the platform. However, it is still a good sign for Nissan, showing that the brand name is still strong, so we bet we’ll see more Dongfeng-based Nissans soon.

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